Have you ever had a conversation similar to below? It happens far too frequently. If
you give out your business card or contact information, expect that people might
actually use it and expect a response. Don’t give it out if you don’t care about
your customers. You’re just wasting my time if you don’t bother to respond.
———————–
We recently met at the [LOCATION:___________]. We were discussing your
[product/solution/technology/____________]. We really had a
[great/good/interesting/________] conversation. It really helped me understand some
of the [issues/challenges/__________] I was facing recently.
You provided me your contact information and suggested that I e-mail you if [I
needed more help/had suggestions/________]. So, I thought I’d take you up on that
offer. I really appreciate your willingness to discuss this with me more.
[DETAILS]
———————–
A few weeks later ….
Hi [NAME],
I’m sure you’re really busy, but I was wondering if you got my last e-mail? I had
really hoped that you’d continue the conversation we’d started at ____________. I’ve
attached my original e-mail below for reference in case you misplaced it or it was
unfortunately marked as spam.
———————–
A few weeks later ….
[NAME],
Any chance you’ve given any thought to my e-mail? I had expected to hear back from
you by now. I’d really appreciate a response. I really do need [some help/comments
on my feedback/______________].
———————–
A few weeks later ….
[NAME],
Hello?
What have I done to deserve this treatment? I’m a paying customer. If you hadn’t
committed to me that you’d be willing to communicate, I wouldn’t be so frustrated
now. Is it too much to ask for you to at least send back a response to my e-mails?
It’s been several months.
———————–
Not soon enough ….
[NAME],
It is with no sadness that I’m writing to say that we’ve switched to your
competitor. A little correspondence with us would have gone a long way. Event a
polite, “I’m really busy, but I’ll look into the details of your e-mail soon” would
have been better than the silence. Thanks for nothing.