Dear web site owner,

My distrust of your web site and product increases ten-fold when you add dozens or hundreds of search words or phrases to your web pages in order to potentially lure unsuspecting Internet searchers.

In the example above, Word reports that there are

487 extra words on your page (none of which are standard copyright text) and 3,472 characters total.

If you have a good web site or product, they will come. I promise. Get rid of the slimy techniques to draw traffic. You may have drawn me there, but I almost always move on as soon as I see that type of nonsense. You must have something to hide, or your product is inferior. You’ve just lost a repeat visitor and/or customer.

Signed,

Concerned about your giant footer.