by Aaron

Hi [NAME], (Are you listening?)

Have you ever had a conversation similar to below? It happens far too frequently. If you give out your business card or contact information, expect that people might actually use it and expect a response. Don’t give it out if you don’t care about your customers. You’re just wasting my time if you don’t bother to respond.

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We recently met at the [LOCATION:___________]. We were discussing your [product/solution/technology/____________]. We really had a [great/good/interesting/________] conversation. It really helped me understand some of the [issues/challenges/__________] I was facing recently.

You provided me your contact information and suggested that I e-mail you if [I needed more help/had suggestions/________]. So, I thought I’d take you up on that offer. I really appreciate your willingness to discuss this with me more.

[DETAILS]

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A few weeks later ….

Hi [NAME],

I’m sure you’re really busy, but I was wondering if you got my last e-mail? I had really hoped that you’d continue the conversation we’d started at ____________. I’ve attached my original e-mail below for reference in case you misplaced it or it was unfortunately marked as spam.

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A few weeks later ….

[NAME],

Any chance you’ve given any thought to my e-mail? I had expected to hear back from you by now. I’d really appreciate a response. I really do need [some help/comments on my feedback/______________].

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A few weeks later ….

[NAME],

Hello?

What have I done to deserve this treatment? I’m a paying customer. If you hadn’t committed to me that you’d be willing to communicate, I wouldn’t be so frustrated now. Is it too much to ask for you to at least send back a response to my e-mails? It’s been several months.

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Not soon enough ….

[NAME],

It is with no sadness that I’m writing to say that we’ve switched to your competitor. A little correspondence with us would have gone a long way. Event a polite, “I’m really busy, but I’ll look into the details of your e-mail soon” would have been better than the silence. Thanks for nothing.